Local UK stock, faster delivery and an end to import headaches for UK dealers
Fast Forward Wheels (FFWD) has partnered with Adaptive DCS to establish UK-based warehousing and logistics, strengthening the wheel brand’s presence in the UK market.
UK dealers will soon be able to order FFWD wheels and spare parts directly from local UK stock, with next-day delivery available on both, significantly reducing lead times. Warranty and servicing support will also be handled in the UK through Adaptive DCS, removing the additional hassle of sending products back to the Netherlands.
“We’ve consistently seen strong demand and a great reputation for FFWD wheels in the UK, but taxes and duties kept getting in the way for dealers,” says Jurre Schipper, responsible for FFWD’s global commercial relationships. “This partnership solves that.”
Supporting FFWD’s growth in the UK
For Adaptive DCS, the partnership adds a brand with two decades of history in the sport to its growing portfolio of premium cycling brands.
Since 2006, FFWD has built a reputation for handbuilt carbon wheels and carbon spoke innovation, remaining family-owned and committed to the same in-house craftsmanship it started with.
FFWD will also join Adaptive DCS at UK trade and industry events, giving dealers more opportunities to see the brand and its products in person. The two companies are also exploring opportunities to collaborate on complete bike builds using brands from Adaptive’s portfolio, including LOOK and 3T.
UK stock and dealer support
FFWD stock is expected to land in the UK within the coming weeks, with the brand’s UK team on hand to talk dealers through what the new partnership means for individual accounts.
Dieter Pullan and Richard Staton, both familiar faces in the trade with years of experience representing premium cycling brands, will continue to play a key role in supporting FFWD dealers across the UK and Ireland. Dieter will cover the south, with Richard responsible for the north, Scotland and Ireland.
Existing partners can expect the same personal service and support they know from FFWD, now backed by a faster, more efficient UK supply chain through Adaptive DCS.
See FFWD at CIN Live 2026
FFWD will be represented at CIN Live 2026 at NAEC Stoneleigh, Warwickshire, on the Adaptive DCS stand F24. Dieter and Richard will showcase the FFWD brand and product range alongside the Adaptive team.
