Limar and Adaptive DCS forge exclusive partnership to drive UK sales
Limar, the Italian brand of globally recognised cycling helmets, has appointed Adaptive DCS as an exclusive sales representative in the UK. This strategic move is not just about strengthening Limar’s position in the market, but also about offering valued customers unparalleled support. The new commercial set-up is intended to expand Limar’s presence in the UK market, benefiting from the new distribution partner’s in-depth industry knowledge and experience.
Limar has been racing the road of excellence for more than 35 years, combining Italian style with the most advanced technological research to offer the best-performing helmets and glasses to all those sharing the brands’ passion for cycling. A new product range will be distributed in the UK, including the latest helmet models and a new eyewear collection, both of which have already been successful in international markets.
Dale Vanderplank, Adaptive DCS Director and Co-owner, commented, “We are incredibly proud to add Limar to our business. It fits our niche perfectly as a premium Italian brand, sitting in harmony with our bikes from 3T and UDOG cycling shoes, both fellow high-end Italian brands. With Limar’s 35 years of leading helmet technology, our wealth of industry expertise, and our shared passion for cycling, we think this new distribution partnership can deliver the best customer experience moving forward.”
Tiziana Santoni, Marketing Manager and Co-owner at Limar said, “We are confident that Limar’s new products for Road, Gravel, MTB/Enduro, and Urban/E-bike will be appreciated by customers in the UK, and we are looking forward to this exciting new collaboration with Adaptive.”
Adaptive will be on hand to build on the solid relationships already in place with existing Limar stockists to ensure a seamless transition while looking for new retailers. Limar will be showcased at the National Cycling Show in June at the NEC, alongside 3T and UDOG. The new distributor looks forward to meeting anyone interested in becoming a Limar stockist or hearing from anyone wanting to know more about the brand.
