UDOG, the Italian brand of premium cycling shoes and accessories, has appointed UDOG as its exclusive sales representative in the UK. This strategic partnership is a significant step in UDOG’s commitment to expanding its presence and providing unparalleled services in the UK market.
Adaptive DCS is now responsible for UDOG distribution in the UK. Alberto Fonte, UDOG Founder and CEO, says: “Since the launch of UDOG, the United Kingdom has been a key market for us; now is the time to strengthen our position and ensure our customers receive the highest level of support. We are very excited to appoint Adaptive as our exclusive sales representative in the UK market, and their in-depth industry knowledge brings invaluable insights into the market.”
Dale Vanderplank, Adaptive DCS Director and Co-owner, added: “We are extremely proud to add UDOG to our portfolio. UDOG is an upcoming brand with a cool image and a clear vision to become a leading name in performance cycling shoes. Many synergies between our two companies make this a really exciting collaboration for all involved. We both have young yet ambitious businesses that boast a wealth of industry expertise, are focused on delivering the very best in customer experience and are passionate about what we do.”
UDOG is at an exciting stage in its development, introducing the Cento model to its range in the last few weeks. As they continue to innovate and build on their products, Adaptive will be on hand to facilitate increased penetration across the UK retail network through new, committed retailers, whilst building on the solid relationships already in place with a number of the UK’s premium IBDs.
Adaptive will be happy to hear from anyone interested in becoming a stockist or wanting to know more about UDOG and will be actively reaching out to a targeted list of retailers over the coming months, but will be prioritising contact with existing customers over the next few weeks to introduce themselves formally and to ensure a seamless transition to future activity, working through Adaptive.
